Hi Eric,
The short answer to this is really... We make every effort to stay away. Not only would we avoid 'stuff' like this for ourselves, there is absolutely no way we would ever, could ever, in good conscience lead our team into these wild moving products. You'll hear Pat say, from time to time, "We need to be careful here because of the whippy action." We simply avoid it.
Fads? Yes. Constantly and forever. The internet is jam-packed full of fads. (to use your vernacular) Run Forest Run!
We focus on what we know works and teach that. Once our members have a solid foundation of what works, I'm sure an experimental stage can be in order. But, we hope everyone gets the fundamentals down first. Chasing winds on the internet can easily become a full job time that doesn't pay very well. ;-)
Owen
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I totally agree! If the greed is that extreme, then the panic can be just as extreme. Whippy action like you say. Thank you for the answer. And for your time. I think of the dot com era. People were buying businesses that were not understood, but the masses and momentum whipped it up without any value to fall back on…? And rest on as support.